BIT 2014, the Tourism for Expo

The 34th edition of the BIT of the fair of Milan in Rho will terminate on 15th February, now Tourism is preparing for the Expo2015.

Massimo Bray, the Minister of Heritage, Culture and Tourism declared: “Focusing on the Expo Bit has made a significant choice. Tourism may be the main lever for financial recovery”.

The BIT’s 2014 extraordinary results were emphasized by the presence of a great multitude of industry professionals: more than 2130 participating companies, 100 countries involved, 700 international buyers, 53600 professional visitors. There has also been a positive feedback from operators, the massive attendance from all the regions have confirmed the key role played by BIT 2014 towards Expo2015.

BIT, as a platform for relationship and business, has also strengthened its strategic role at international level, through the participation of new destinations from 100 countries of the world, important new entries and new emerging markets.

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